First-line managers supervise and
coordinate the activities of operating employees. Common titles for first-line
managers are supervisor, coordinator, and office manager. Positions like these
are often the first held by employees who enter management from the ranks of
operating personnel. They are responsible for daily supervision of the
nonmanagerial employees who perform the specific activities necessary to
produce goods and services. First-line managers work in all departments or
functions of an organization. In contrast to top and middle managers,
first-line managers typically spend a large proportion of their time supervising
the work of their subordinates. Their primary concern is the application of
rules and procedures to achieve efficient production, provide technical
assistance, and motivate subordinates. The time horizon at this level is short,
with the emphasis on accomplishing day-to-day goals. For example, Alistair Boot
manages the menswear department for a John Lewis department store in Cheadle,
England (Brignall, 2003) . Boot’s duties
include monitoring and supervising shop floor employees to make sure sales
procedures, safety rules, and customer service policies are followed. This type
of managerial job might also involve motivating and guiding young, often
inexperienced workers, providing assistance as needed, and ensuring adherence
to company policies.
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